Kerri WilliamsAug 15, 20233 min readA Different Kind of QuestFor many years now, there has been an interest in the idea of ‘gamifying’ experiences, particularly in the customer and Community space....
Kerri WilliamsAug 15, 20233 min readA World without CommunityImagine a world where customer Communities don’t exist. It’s a dystopian wasteland of siloed, static content (unless you count the...
Kerri WilliamsJun 13, 20234 min readA Step in the Right Direction: Success Measures & AnalyticsAs you set out on this journey, you need to have an idea where you’re going but even more importantly, you should know why you’re going...
Kerri WilliamsJun 5, 20234 min readA Journey of 1,000 MilesSeamless. Integrated. One-Stop Shop. These are all words that have been used to describe the ideal digital customer experience at one...
Kerri WilliamsMay 29, 20235 min readThe Evolution of a Community ProfessionalOver the past three decades, there have been some phenomenal shifts in the community world. Dating back to the early 1990’s, academics...
Kerri WilliamsMay 23, 20233 min readBig C, little c: What do you see?It’s a differentiation that seems subtle to some but it’s so important that we get right when we’re discussing what ‘Big C’ Community and...
Kerri WilliamsMay 17, 20234 min readUser Groups: The Unsung Heroes of CXOne of the most undervalued and overlooked customer engagement programs is the Community User Groups space. It’s quite simple in theory,...