For many years now, there has been an interest in the idea of ‘gamifying’ experiences, particularly in the customer and Community space....

Imagine a world where customer Communities don’t exist. It’s a dystopian wasteland of siloed, static content (unless you count the...

As you set out on this journey, you need to have an idea where you’re going but even more importantly, you should know why you’re going...

Seamless. Integrated. One-Stop Shop. These are all words that have been used to describe the ideal digital customer experience at one...

Over the past three decades, there have been some phenomenal shifts in the community world. Dating back to the early 1990’s, academics...

It’s a differentiation that seems subtle to some but it’s so important that we get right when we’re discussing what ‘Big C’ Community and...

One of the most undervalued and overlooked customer engagement programs is the Community User Groups space. It’s quite simple in theory,...