Kerri Williams
A Different Kind of Quest
For many years now, there has been an interest in the idea of ‘gamifying’ experiences, particularly in the customer and Community space....
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Kerri Williams
Aug 15, 20233 min read
A World without Community
Imagine a world where customer Communities don’t exist. It’s a dystopian wasteland of siloed, static content (unless you count the...
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Kerri Williams
Jun 13, 20234 min read
A Step in the Right Direction: Success Measures & Analytics
As you set out on this journey, you need to have an idea where you’re going but even more importantly, you should know why you’re going...
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Kerri Williams
Jun 5, 20234 min read
A Journey of 1,000 Miles
Seamless. Integrated. One-Stop Shop. These are all words that have been used to describe the ideal digital customer experience at one...
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Kerri Williams
May 29, 20235 min read
The Evolution of a Community Professional
Over the past three decades, there have been some phenomenal shifts in the community world. Dating back to the early 1990’s, academics...
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Kerri Williams
May 23, 20233 min read
Big C, little c: What do you see?
It’s a differentiation that seems subtle to some but it’s so important that we get right when we’re discussing what ‘Big C’ Community and...
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Kerri Williams
May 17, 20234 min read
User Groups: The Unsung Heroes of CX
One of the most undervalued and overlooked customer engagement programs is the Community User Groups space. It’s quite simple in theory,...
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